The Communication Timeline
To run the communication for Mecene, my platform that connects artists with cultural grants, I built my own campaign tool. It isn't an editorial calendar, it's a control room. A horizontal timeline carries each post as a circle.
Everything on one card
I unfold a circle on the timeline: I find the idea for the post, whether it's sponsored or organic, and the script that goes with it. Each post carries its whole thought, not just a text field to fill in.
Publish without leaving the card
Publishing, spending and measuring usually sit across several tools and several people; here, all three sit on one screen, run by one person. From this same card, I have the AI write the caption, I publish or schedule on Instagram, I prepare the TikTok draft. The link in the Instagram and TikTok bio switches by itself to the latest published post, and caption generation refuses to overwrite a text I've already edited by hand.
Reach
Tutorial · applying without a structure
August 18, 2026
Short tutorial, submitting an application without a legal structure.
AI caption
Publishing
A hand on the budget
I launch or stop a paid campaign from the same card, without switching screens or opening a second tool. It's a hand on the money spent, not just on the content that goes online.
Carousel
Internationale (indie musician)
August 9, 2026
“A grant exists” carousel, independent musician profile.
Budget
The loop closes
I read, post by post, the figures that come back. Posting, spending and measuring finally sit in the same place. A second tool lives right next to this timeline: it makes the visuals for each post, and it has its own page.
Publish
Write · alert
Spend